ILO - Skill Up
About ILO - Skill Up
Economic growth, income, and poverty have all been significantly impacted by digital technologies.
As a way of mitigating the impact of COVID-19 and ensuring business continuity, we collaborated with the International Labour Organization – of Ghana and the Ghana Tourism Federation to train some selected women business owners in the tourism and hospitality sector in social media marketing in the Greater Accra Region and Volta Region as part of our Digital Academy Initiative to upskill and develop competencies in digital technologies.
The tourism and hospitality sectors were among the sectors most hit by the Covid-19 pandemic.
These workshops will equip these MSMEs with knowledge and skills of the underlying principles of using social media to effectively engage with their target audience, and formulate an action plan that combines the vital social media networks and tools to help them expand their businesses for profitability.
Digital Academy Initiative to up-skill and develop competencies in digital technologies.